Chortle Conference: Can You Make Money Online?
Panel: Riyad Barmania (Channel Flip), Stuart Laws (Turtle Canyon Comedy), Jay Pond-Jones (Colour TV), hosted by Stuart Goldsmith.
Goldsmith feared (as did I) that the answer to this question would be quite brief. Barmania suggested that while it was possible to make money online, it was also exceedingly difficult. Advertising is certainly the main route, citing the success of YouTube sensation "PewDiePie" who has earned significant income through advertising to a potential audience of 3 million viewers. In recent years, YouTube have commissioned companies to make original content.
Pond-Jones refers to the desire to "get in on the ground floor" and discusses the recent emergance of Periscope as a medium. Colour TV will be broadcasting Bobby Mair's show live from the Edinburgh Fringe this year using Periscope. Laws says his intention is to build co-productions in the future and that there is some investment currently in Turtle Canyon through a corporate company.
There's an agreement that content needs to be regular, frequent and short. The best thing those who wish to get involved can do is to study the medium to develop a greater understanding.Sponsorship and brand deals are also potential YouTube revenue streams, although these are less common than advertising. Pond-Jones contends that online has become a scouting ground for old media, observing Ron Howard and Brian Grazer's "New Form Digital". They made ten different pilot episodes that were sold to other platforms.
The three panelists then gave some general advice. Ensure that your content isn't too long or esoteric. The use of thumbnails is important to entice the viewer and realistically you only have 15 seconds to grab the audience. Niche interests or topics can be a way of building an audience initially. Twitter should be used to work towards exposure, although Laws revealed that this backfired when promoting his spoof prank video with David Trent "Totally Trented". He sent the link to Dom Joly (formerly of Trigger Happy TV) who hated the video so much he proceeded to inform all of his followers.
Goldsmith feared (as did I) that the answer to this question would be quite brief. Barmania suggested that while it was possible to make money online, it was also exceedingly difficult. Advertising is certainly the main route, citing the success of YouTube sensation "PewDiePie" who has earned significant income through advertising to a potential audience of 3 million viewers. In recent years, YouTube have commissioned companies to make original content.
Pond-Jones refers to the desire to "get in on the ground floor" and discusses the recent emergance of Periscope as a medium. Colour TV will be broadcasting Bobby Mair's show live from the Edinburgh Fringe this year using Periscope. Laws says his intention is to build co-productions in the future and that there is some investment currently in Turtle Canyon through a corporate company.
There's an agreement that content needs to be regular, frequent and short. The best thing those who wish to get involved can do is to study the medium to develop a greater understanding.Sponsorship and brand deals are also potential YouTube revenue streams, although these are less common than advertising. Pond-Jones contends that online has become a scouting ground for old media, observing Ron Howard and Brian Grazer's "New Form Digital". They made ten different pilot episodes that were sold to other platforms.
The three panelists then gave some general advice. Ensure that your content isn't too long or esoteric. The use of thumbnails is important to entice the viewer and realistically you only have 15 seconds to grab the audience. Niche interests or topics can be a way of building an audience initially. Twitter should be used to work towards exposure, although Laws revealed that this backfired when promoting his spoof prank video with David Trent "Totally Trented". He sent the link to Dom Joly (formerly of Trigger Happy TV) who hated the video so much he proceeded to inform all of his followers.
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